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Engagement and Insight Acquisition

Published 05/16/2012 and rated Ratingstars4 4 out of 5 stars
by Jess Meli
What can you use the app for? is a useful tool in enagaging a large group of people and empowering researchers with the information they need to make informed decisions about products, processes and processes. Gaining insight and acquiring tangible information about the market can be vital to researchers, companies and marketers. This is where can play a role in acquiring such information and providing a platform to socially engage large groups of people. The ability to gain an audience with many people at the same time is invaluable and organizations can find such access very appealing. provides access to areas and people who are ready to be polled. screenshot
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What is the history and popularity of the app? was created in January 30, 2012 and is a company that seeks to provide researchers and other users of consumer information with a platform to acquire such informationdirectly from consumers. This can generate valuable insight and help companies make better decisions and make such decisions faster. The company is located in San Francisco.

What are the differences to other apps?

While there are applications that gather information from users such as survey websites or sites that do their polling and surveying offline, locates ready-to-poll respondents in many markets and is able to use an online or electronic method to embed surveys, polls and questionnaires into social media networking sites and in other applicable online communities.

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How does the web app look and feel to use?

The website is well designed and very appealing. It quickly provides information about what the appliation does and how the application can be used. The colors are great to look at and the menus are readily available and within view. There is a short video that helps to describe what the application is all about. Users can easily sign up, look for information about particular sections of the application or provide feedback.

How does the registration process work?

Users can sign up for an account by providing a name, password and email address. Once an account has been created users are registered and can purchase credits to be used in acquiring input from people about an idea or other issue.

What does it cost to use the application? provides a pricing page and the opportunity to make automatic payments. Users can acquire credits that cost $0.10. Payment may also be made in terms of the number of responses acquired from crowds. For instance, 100 responses is equivalent to 1250 credits ($1.25 per response). Also, 250 responses is equivalent to 2750 credits ($1.10 per response) and 500 responses is equivalent to 5000 credits ($1.00 per response).

Who would you recommend the application to?

Marketers and researchers who need to get feedback from a large group of people can benefit from using As an online research tool. can reach a large number of people in a short amount of time. If opinions, insight and user preferences are sought regarding various issues, can be a useful tool to help acquire such information. It can be great for testing ideas and feeling the pulse of a community regarding a product service or issue. However, it does not have a mobile application.

  • Marketers can use to target specific groups
  • Crowds can be engaged and polled to get vital information
  • Automatic payment options are available to add to enhance the user's experience
  • Specific consumers can be targeted by the application
  • Media can be included and analysis of responses can be provided video

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